Digital Marketing Analyst

  • Position: Digital Marketing Analyst
  • Industry: Commercial > Marketing and PR
  • Location: Newark, Nottinghamshire

  • Job Type: Full Time
  • Salary: £38K - £42K

Job Description

Digital Marketing Analyst
Newark, Full Time (Hybrid Working), Permanent
£38,000 - £42,000 Dependent on experience

Our global client, based in Newark, Nottinghamshire are looking to recruit a Digital Marketing Analyst on a full time, permanent basis. This position will be responsible for analysing statistics and looking for ways to improve the Company's online marketing efforts. This will include email marketing campaigns, social media campaigns, PPC campaigns and online branding.

The Role

The principle responsibilities for the Digital Marketing Analyst will include:

  • Setting up and optimising web analysis tools Google Analytics
  • Review of tracking codes and measures
  • Carrying out tracking audits
  • Testing campaigns, analysing key metrics, and identifying opportunities to increase campaign performance
  • Creating and maintaining Google Analytics dashboards, data visualizations, and campaign and website performance reports and derive recommendations
  • Development and integration of tracking concepts
  • Constant coordination with Marketing Automation team about tracking and reporting
  • Cross-channel campaign monitoring
  • Collecting and analysing data and identifying trends and insights to achieve maximum ROI in SEA campaigns
  • Monitoring and analysing digital media and marketing trends
  • Maximize profitability (improve conversion rates) and proactively communicate account performance based on traffic mix and keyword quality
  • Effectively plan, execute and optimize SEA campaigns on Google Ads
  • Improve website rankings on Google search engine for our European website and all landing pages

The Candidate

The ideal Digital Marketing Analyst will be able to demonstrate:

  • Bachelor's degree in marketing or a related field
  • Exceptional analytical skills to conduct root cause analysis
  • Experience with analytical and reporting tool Google Analytics
  • Strong knowledge and expertise in SEA & SEO
  • Results-oriented mindset and the ability to break down complex structures
  • Effective and proactive communication skills
  • High flexibility, agile mindset, open to changes

The Benefits

  • 25 days annual leave
  • Excellent pension scheme
  • Free parking
  • Hybrid working

Thank you for your interest in this vacancy and good luck with your application.

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